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WHAT’S NEW IN SOCIAL MEDIA WITH RITA ZAMORA

One of the most dynamic parts of marketing a healthcare practice is navigating social media.  Kim McGuire interviews her friend and colleague Rita Zamora of Rita Zamora Connections on how practices can easily create a stronger web presence.  From a website that draws potential patients to the social media platforms you need to be on to understanding SEO and reviews.  A healthcare practice must have a strong web presence to thrive in the 21st century and beyond.  Some of the Action Items Rilta will go over are

  1. Having a strong “Marketing Superstar” in your practice
  2. Making sure your site is up to date and mobile friendly
  3. Customizing your Google+ page and asking for reviews
  4. Posting to Facebook in a variety of ways

Rita mentions one of her favorite Marketing books “Inbound Marketing” by Brian Halligan and Dharmesh Shah

Rita Zamora is an international speaker and published author on social media marketing and online reputation management. She and her team offer experienced social media training, mentoring, and support. Their healthcare professional and corporate clients are located across the United States and internationally.

Rita’s advice on managing your online reputation was published in the American Dental Association’s Practical Guide to Expert Business Strategies. She graduated magna cum laude from the University of Colorado with a bachelor’s degree in business and marketing and has over 18 years experience working in the business of dentistry.

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